Hello there!
I am a seasoned senior-level editorial and communications professional with more than 13 years of content marketing experience and 10 years of managing editorial teams. I have worked in nearly every role within content marketing, including as a writer, editor, strategist, and manager. I have covered a wide range of industries in both the B2B and B2C spheres, tailoring content and communications to reach the right audiences at the right time on the right channels.
13 years of content experience
My Career Highlights
News & Content Writer
Lead Editor
Assistant Section Editor
Editorial Coordinator
Sr. Manager of Editorial Development
Senior Editorial Manager
Content Strategist
Associate Director of Editorial
Associate Director of Content
10 years of creative team management
Leading and upskilling both in-house and external team members in various content roles:
Content Writers
Staff Writers
Editorial Managers
Content Producers
Content Editors
Copy Editors
Graphic Designers
Videographers
Research Assistants
Writing, editing, and strategizing in a range of content and communications roles:
Creating compelling full-funnel content
Writing, editing, publishing, and repurposing content assets that span the marketing funnel across multiple platforms:
News Articles
Whitepapers
eBooks
Case Studies
Infographics
Evergreen Content
Social Media Posts
Video Scripts
Buyer's Guides
Original Research
Paid & Sponsored Ad Copy
Email Newsletters
Presentations
Interviews
Press Releases
Downloadable Templates
Audience-centric & multi-industry
Developing relevant content for B2B and B2C audiences across several industries and topics that addresses their needs and pain points:
Small Business - Sales, Technology, Financing, HR, Insurance
Healthcare - Cardiology, Women's Health, Patient Monitoring
Marketing - Lead Gen, Campaign & Strategy Creation, Web Dev
Personal Finance - Saving, Investments, Retirement, Budgeting
Consumer Goods & Services - Personal Hygiene Products, Skincare, Automotive Parts
My Tech Stack
I’ve used a variety of technology tools and platforms to create high-quality work. In addition to Windows and Mac Operating Systems and Google and Microsoft Workspace Suites, below are the tech solutions I have utilized extensively in various capacities throughout my professional experience:
CMS
Communication
Project Management
SEO
Data Analytics & Reporting
AI
Recruitment & Hiring
CRM
Social Media
Email Marketing
Design
