About Me

I am a creative and highly-motivated content marketing expert with over 13 years of experience in writing, editing, and strategy. I also have 10 years of experience in managing content teams to craft high-quality and on-brand assets that are aligned with business objectives and aim to attract, engage, and convert audiences.

13 years of content experience

My Career Highlights

  • News & Content Writer

  • Lead Editor

  • Assistant Section Editor

  • Editorial Coordinator

  • Sr. Manager of Editorial Development

  • Senior Editorial Manager

  • Content Strategist

  • Associate Director of Editorial

  • Associate Director of Content

10 years of creative team management

Leading and upskilling both in-house and external team members in various content roles:

  • Content Writers

  • Staff Writers

  • Editorial Managers

  • Content Producers

  • Content Editors

  • Copy Editors

  • Graphic Designers

  • Videographers

  • Research Assistants

Writing, editing, and strategizing in a range of content and communications roles:

Creating compelling full-funnel content

Writing, editing, publishing, and repurposing content assets that span the marketing funnel across multiple platforms:

  • News Articles

  • Whitepapers

  • eBooks

  • Case Studies

  • Infographics

  • Evergreen Content

  • Social Media Posts

  • Video Scripts

  • Buyer's Guides

  • Original Research

  • Paid & Sponsored Ad Copy

  • Email Newsletters

  • Presentations

  • Interviews

  • Press Releases

  • Downloadable Templates

Audience-centric & multi-industry

Developing relevant content for B2B and B2C audiences across several industries and topics that addresses their needs and pain points:

  • Small Business - Sales, Technology, Financing, HR, Insurance

  • Healthcare - Cardiology, Women's Health, Patient Monitoring

  • Marketing - Lead Gen, Campaign & Strategy Creation, Web Dev

  • Personal Finance - Saving, Investments, Retirement, Budgeting

  • Consumer Goods & Services - Personal Hygiene Products, Skincare, Automotive Parts

My Tech Stack

I’ve used a variety of technology tools and platforms to create high-quality work. In addition to Windows and Mac Operating Systems and Google and Microsoft Workspace Suites, below are the tech solutions I have utilized extensively in various capacities throughout my professional experience:

CMS
Communication
Project Management
SEO
Data Analytics & Reporting
AI
Recruitment & Hiring
CRM
Social Media
Email Marketing
Design